Content Writing Tips for Beauty Bloggers

Starting a Beauty Blog? Follow These 5 Simple Steps

When it comes to content writing or blogging in this day and age, your content should not only be entertaining, engaging and relevant, but it needs to be something that your visitors want to read and even share with their friends in social media.

It is important to note that you will enjoy writing more if you are emotionally invested in your niche or topic. Of course, everyone has a process for writing, and so, it’s imperative to develop and stick to a process that will help you post good content and in a friendly manner.

In this video targeted to beauty bloggers that are struggling to grow their blogs through writing content, we have compiled a list of a few blogging tips that will help you get started on your blog.

Keyword Research Is Key

First and foremost, you will want to find your primary keyword phrase using a tool like Longtail Pro, SEM Rush or ahrefs to conduct the keyword research.

You should then find many related terms with a relatively low search volume and include them in your posts using a tool like Long Tail Pro.

For example, if your key phrase is ‘how to start a skin care blog,’ the related terms can be ‘how to become a skin care blogger’ or ‘name ideas for ance bloggers’.

Keep in mind that these are just examples and will need to be tailored to the specific niche that you choose.

You should then work these phrases into your blog article. For better results, you can even use them as headings and come up with sections around them.

The goal here is to help Google and other search engines understand what your pages are about by including highly relevant keywords on the same page. Secondly, you will be able to rank in Google for more, small and related long tail keywords.

Always Aim for More Than 1500 Words

For most content pieces on your website, you will want to target 1500 words or more. You will notice that posts on authoritative or highly ranked websites, like, are usually between 1500 and 3000 words. Some are even as long as 7000 words or more.

The reason behind this is because there’s strong evidence that shows longer content ranks better in the search engines.

This, of course, does not mean that just posting longer content is going to drive you to the top of the search results pages. It just means that longer pages rank better than short ones if everything else is the same.

Write Skimmable, Readable Content

Most people will not read word by word in your post. In fact, it is highly likely that most of your audience will not even read half of the words you have written. That means they are skimming.

Skimming is the process of looking for interesting elements or headlines. Only then will a visitor read more in detail.

So, if you want to capture the attention of your readers, structure your posts in a manner that will make it easy for them to skim and find those interesting points.

Use headlines that describe and tell a story about the next section. Break up long text sections with things like graphics, photos, tables, bullet points, quotes, and videos. The paragraphs should be ideally short. Most people don’t like reading huge, long paragraphs.

Write Naturally

The search engines, particularly Google does not like when publishers write for the search engines (i.e., Google, Yahoo, Bing, Pinterest, etc.). They want you to write for the audience. You will be in a better position if you keep your visitors in mind when writing and it will convert a lot better as well.

Ensure that your content looks professional and clean. If your content does not appear to be professional, you are bound to lose some visitors as soon as they get to the site. I recommend that you get a premium theme for your blog for a clean and professional look. We recommend using Genesis Themes, but there are several other good themes on the market.

Deliver More Than the Audience Expects

This is perhaps the most important tip for any blogger out there. Offer extreme value and visitors will appreciate it, thus enabling your blog to grow.

Ideally, when you implement this strategy, people will purchase products or services from you because they will realize that you are actually trying to help them with their problems.

By implementing these tips, you will start on the right path towards creating an incredible beauty blog. You will not only be able to attract readers through SEO, but you’ll be able to make them come back for more, through engaging and helpful, well-structured content.